4b Lilien_G._L._Rangaswamy_A._De_Bruyn_A._Positioning_Technical_Note_2007.pdf 19 Ago 202319/08/23 a las 11:59 hrs.2023-08-19 11:59:19

Christian Diez

4a Moon_Y._Break_Free_from_the_Product_Life_Cycle_HBR_May_05.pdf 19 Ago 202319/08/23 a las 11:58 hrs.2023-08-19 11:58:19

Christian Diez

3c Best_R._ME_C5._Segmentaci_n_de_mercados_y_marketing_de_relaciones_con_los_clientes.pdf 19 Ago 202319/08/23 a las 11:58 hrs.2023-08-19 11:58:19

Christian Diez

3b Lilien_G._L._Rangaswamy_A._De_Bruyn_A._Segmentation_Technical_Note_2007.pdf 19 Ago 202319/08/23 a las 11:58 hrs.2023-08-19 11:58:19

Christian Diez

3a Shapiro_B._and_Bonoma_T.V._How_To_Segment_Industrial_Markets._HBR_MJ84.pdf 19 Ago 202319/08/23 a las 11:58 hrs.2023-08-19 11:58:19

Christian Diez

1b Best_R._ME_C4._An_lisis_del_cliente_y_creaci_n_de_valor.pdf 19 Ago 202319/08/23 a las 11:58 hrs.2023-08-19 11:58:19

Christian Diez

1a Best_R._ME_C1._El_enfoque_en_el_cliente_y_la_gesti_n_de_su_lealtad.pdf 19 Ago 202319/08/23 a las 11:57 hrs.2023-08-19 11:57:19

Christian Diez

6b Calkins_T._Note_on_Writing_Great_Marketing_Plans._Kellogg_School_of_Management_2005.pdf 19 Ago 202319/08/23 a las 11:51 hrs.2023-08-19 11:51:19

Christian Diez

6a Sharp_B._Marketing_Theory_Evidence_Practice._C3_Meaningful_Marketing_Metrics.pdf 19 Ago 202319/08/23 a las 11:51 hrs.2023-08-19 11:51:19

Christian Diez

5c Interpreting_the_Results_of_Conjoint_Anaysis.pdf 19 Ago 202319/08/23 a las 11:51 hrs.2023-08-19 11:51:19

Christian Diez

5b Understanding_the_Value_of_Conjoint_Analysis.pdf 19 Ago 202319/08/23 a las 11:50 hrs.2023-08-19 11:50:19

Christian Diez

5a Managerial_Overview_of_Conjoint_Analysis.pdf 19 Ago 202319/08/23 a las 11:50 hrs.2023-08-19 11:50:19

Christian Diez

4f Kapferer_J.N._SBM_C13._Brand_Architecture.pdf 19 Ago 202319/08/23 a las 11:42 hrs.2023-08-19 11:42:19

Christian Diez

4e Kapferer_J.N._SBM_C7._Brand_Identity_and_Positioning.pdf 19 Ago 202319/08/23 a las 11:42 hrs.2023-08-19 11:42:19

Christian Diez

4d Kapferer_J.N._SBM_C1._Brand_Equity_in_Question.pdf 19 Ago 202319/08/23 a las 11:39 hrs.2023-08-19 11:39:19

Christian Diez

4c Dolan_R.J._An_lisis_de_las_percepciones_del_consumidor._HBS_2001.pdf 19 Ago 202319/08/23 a las 11:37 hrs.2023-08-19 11:37:19

Christian Diez

4b Keller_K._Sternthal_B._and_Tybout_A._Three_Questions_You_Need_to_Ask_About_Your_Brand._HBR_Sep_2002.pdf 19 Ago 202319/08/23 a las 11:37 hrs.2023-08-19 11:37:19

Christian Diez

4a Wilcox_R.T._Yemen_G._Brand_Positioning_Statements._Darden_2012.pdf 19 Ago 202319/08/23 a las 11:36 hrs.2023-08-19 11:36:19

Christian Diez

3c Nuevos_Grupos_Socioeconomicos._AIM_febrero_2018.pdf 19 Ago 202319/08/23 a las 11:36 hrs.2023-08-19 11:36:19

Christian Diez

3b AIM_Informe_GSE_2012.pdf 19 Ago 202319/08/23 a las 11:36 hrs.2023-08-19 11:36:19

Christian Diez

3a Venkatesan_R._Cluster_Analysis_for_Segmentation._Darden_2018.pdf 19 Ago 202319/08/23 a las 11:35 hrs.2023-08-19 11:35:19

Christian Diez

2b Besanko D. et al., Economics of Strategy C9. Strategic Positioning for Competitive Advantage.pdf 19 Ago 202319/08/23 a las 11:34 hrs.2023-08-19 11:34:19

Christian Diez

2a Porter_M._What_Is_Strategy._HBR_ND96.pdf 19 Ago 202319/08/23 a las 11:34 hrs.2023-08-19 11:34:19

Christian Diez

1a Pfeifer_P._E._Farris_P._W._Bendle_N._Customer_Lifetime_Value._Darden_2014.pdf 19 Ago 202319/08/23 a las 11:33 hrs.2023-08-19 11:33:19

Christian Diez

Gestión Comercial I + Gestión de Marketing - C. Diez - Otoño 2023.pdf 19 Ago 202319/08/23 a las 11:32 hrs.2023-08-19 11:32:19

Christian Diez